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Insurance Bureau of Canada


777 Bay Street, Suite 2400

Insurance Bureau of Canada (IBC) – the national industry association representing Canada's private home, auto and business insurers – is bringing Flood Factor to the Toronto Fall Home Show from September 28-30, 2018. Flood Factor is an interactive booth to raise awareness of flood risk and help consumers learn more about how to protect their property from flood damage. While at the booth, visitors can learn more about their residential flood risk with IBC’s Flood Map Tool and the steps they can take to mitigate that risk. People can also visit www.floodfactor.ca to test out their knowledge of floods for a chance to win instant prizes.